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Privacy Policy

Privacy Policy – AssetCare+

Last updated: 23/04/2026

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1. Introduction

AssetCare+ (“we”, “us”, “our”) is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, store, and protect personal data when you use our website (www.assetcareplus.co.uk) and our services, including AssetCare+ Track, Assist, SignWatch, SignalWatch, and related telematics solutions.

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We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

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2. Who We Are

AssetCare+ is a division of Mervyn Lambert Plant.

If you have any questions about this policy or your data, you can contact us at:

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For the purposes of data protection law, AssetCare+ (a division of Mervyn Lambert Plant) is the data controller responsible for your personal data.

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3. What Data We Collect

Depending on how you interact with us, we may collect:

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a) Contact Information

  • Name

  • Company name

  • Email address

  • Phone number

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b) Account & System Data

  • Login credentials (for portal access)

  • User account activity

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c) Device & Asset Data

  • GPS location data

  • Movement and usage data

  • Geofence activity

  • Machine diagnostics (where applicable)

  • Alerts and event data

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d) Technical Data

  • IP address

  • Browser type and device information

  • Website usage data (via cookies)

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e) Driver Behaviour & Video Data (if applicable)

Where AI camera systems are installed, we may collect:

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  • Video footage of vehicle operation

  • Driver behaviour data (e.g. distraction, fatigue, mobile phone use)

  • Event-based recordings triggered by incidents or alerts

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This data is used for:

  • Safety monitoring

  • Incident investigation

  • Driver training and compliance

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Responsibility for informing drivers and obtaining any required consent rests with the customer (e.g. employer or fleet operator).

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4. How We Use Your Data

We use your data to:

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  • Provide and manage our services

  • Monitor and track assets and equipment

  • Deliver alerts, reports, and notifications

  • Improve our products and platform

  • Respond to enquiries and provide support

  • Comply with legal and regulatory obligations

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We do not sell your personal data to third parties.

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5. Lawful Basis for Processing

We process your data under the following lawful bases:

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  • Contractual necessity – to deliver our services

  • Legitimate interests – to improve services and ensure system security

  • Legal obligation – where required by law

  • Consent – where applicable (e.g. marketing communications)

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6. Sharing Your Data

We may share your data with:

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  • Technology providers (e.g. telematics platforms, hosting providers)

  • Installation and service partners

  • Regulatory or legal authorities when required

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All third parties are required to respect the security of your data and comply with data protection laws.

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7. Data Storage & Security

We take appropriate technical and organisational measures to protect your data, including:

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  • Secure servers and encrypted communications

  • Access controls and authentication systems

  • Regular system monitoring

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Data may be stored within the UK or the European Economic Area (EEA). Where data is transferred outside these areas, appropriate safeguards are in place.

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8. Data Retention

We only retain personal data for as long as necessary to:

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  • Provide our services

  • Meet legal and regulatory requirements

  • Resolve disputes

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Retention periods may vary depending on the type of data and service.

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Data Roles

In many cases, AssetCare+ acts as a data processor on behalf of its customers (e.g. fleet operators or equipment owners), who act as the data controller.

 

Customers are responsible for ensuring they have appropriate legal grounds to collect and use personal data, including informing employees or users of tracking or monitoring.

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9. Your Rights

Under UK GDPR, you have the right to:

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  • Access your personal data

  • Request correction of inaccurate data

  • Request deletion of your data

  • Restrict or object to processing

  • Request data portability

  • Withdraw consent (where applicable)

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To exercise any of these rights, please contact us using the details above.

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10. Cookies

Our website uses cookies to improve user experience and analyse site traffic.

You can control or disable cookies through your browser settings.

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11. Third-Party Links

Our website may contain links to other websites. We are not responsible for the privacy practices of those websites.

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12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

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13. Complaints

If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

https://www.ico.org.uk

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End of Policy

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